Bloggers track Domino's Pizza Tracker, if there is one; Daily Caller turns up the heat

In the world of online pizza delivery, Domino’s patented Pizza Tracker stands alone. But in recent months, the feature has faced a torrent of criticism from bloggers frustrated by what they perceive as the company’s worst idea since bread bowl pasta and its most gimmicky since the Heat Wave bag.

The Pizza Tracker, launched a little more than two years ago at all Domino’s stores, allows customers placing an online order at the Domino’s Web site to follow the progress of their order from the shop to their front door. Users receive an e-mail directing them to the order tracking page within seconds of placing an order and, without having to refresh the page, are told precisely when their pie is placed in the oven, checked for quality assurance and dispatched to their home.

Or are they?

“The Tracker is a fraud,” claimed one pizza eater who requested anonymity. In a rambling online post, the man insisted that, despite the tracker’s insistence that his pizza had been successfully baked and cooked to perfection, Domino’s had left numerous messages on his voicemail explaining that his order could not be filled because the store had run out of dough.

“If the Pizza Tracker were legit, shouldn’t there be some message to say, ‘Hey we can’t make your pizza,’ instead of telling me Jeff is putting my pizza in the oven and its out for delivery with Jay?” he asked.

Another blogger watched in horror as the Tracker informed him that his order – which consisted entirely of soda bottles – had been “placed in the oven.”