Monday, June 1, 2009

Ford's refusal of bailout may become marketing hit

Ford Motor Co's. rejection of government handouts may turn out to be a shrewd marketing decision.

Already, Michiganders are telling talk radio hosts they will buy Ford next time round, rejecting bailed-out Government Motors and Chrysler. In effect, they say they will cast proxy votes against President Obama instead of waiting until 2012 to oppose him through the ballot box.

Millions of Americans might line up to apply for Ford advertising jobs, where the potential for snappy slogans appears limitless:

Buy Nobama. Restore America. Liberty, not fascism. Why would you think a GM car would actually run? Buy one that takes us to freedom, not fascism. Serve yourself, not the government. Drive yourself to liberty, not to servitude. Sock it to the government. Government-made cars have no brakes. GM and Chrysler: it's all about the hood ornament. If you buy GM or Chrysler, check first to see if anyone will insure it.

This won't ensure the survival of American capitalism and free markets but it'll give us another chance to vote against Obama.

1 comment:

ace said...

On the one point, Ford should be commended. On the other hand, people shouldn't just flock to Ford to buy cars. One should do extensive research before buying any old car. You don't want to have to keep replacing a car or car parts every year. You want a car that will last you several years.