Friday, October 29, 2010

Colleges get paid when students open credit card accounts

NEW YORK—Colleges, alumni associations and related groups were paid $83.5 million last year under agreements with credit card companies.

There were 1,004 such agreements in 2009, according to a Federal Reserve report released Monday.

The agreements vary, but may have been to issue cards bearing a school's name or to allow issuers to market to the school's students.

Under the agreements, schools and affiliated groups were generally paid for each account opened.

Of the agreements reported, about 40 percent were with colleges and 33 percent were with alumni associations. The rest were with foundations and other organizations affiliated with universities.

The agreements resulted in the opening of about 53,200 accounts last year. In total, the issuers reported having about 2 million accounts open under such agreements.

The report does not specify how many accounts were opened by students; some or all may have been opened by alumni or faculty, the Fed notes. The report also does not include credit card accounts opened by students independent of the agreements.

The three agreements that resulted in the largest number of credit card account openings were with:

--The Penn State Alumni Association at 1,600 account openings. The association was paid $2.8 million by the card issuer FIA Card Services, a unit of Bank of America Corp.

--The Harvard Alumni Association at about 1,300 account openings; the group was paid $1 million by Barclays Bank.

--The Alumni Association of the University of Michigan at about 900 account openings; the group was paid $1.5 million by FIA Card Services.

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